Archive - August 2014

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What are you selling – SAUSAGE or SIZZLE…?

What are you selling – SAUSAGE or SIZZLE…?

I read this recently and it’s a great reminder for financial planners…. What are you selling? Close your eyes and picture this – you’re in the sausage business, and so is the butcher across the road…. Your sausage recipes are virtually the same, even though his are a bit more expensive. Thing is, he has[…]

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