Archive - February 2023

Today I want to share a tactic that will dramatically improve your marketing engagement and encourage people to ACT on your marketing and your advice. See, we want to SHIFT your value – so instead of providing little to NO value… or fire-hosing people with too much or High value… we want to switch things[…]

There’s a real danger in your financial planner marketing or when you meet with a new prospect… And that is if you do a great job of a post or video or Instagram story etc, you teach such great stuff that at the end, people say: “Hey – that was great. I learnt a lot.[…]