Client Attraction: Are You Making This Big Mistake?

Today I’d like to focus on one Big Secret…! The one secret that will totally change the way you think as a financial planer… The way you think about your marketing. Your client attraction. About the way you interact with your potential clients… It will re-wire your thinking and therefore improve your financial planning business dramatically!

The Problem

If you don’t get clear on this one thing, the knock on effect will have you doomed, working with the wrong target market. You’ll end up stuck working with the wrong people…! You won’t enjoy what you do. You won’t get paid well enough for your skill and expertise… It will become hard work, embarrassing and frankly – to be honest – just not cool…!

But even worse than that… you won’t be seen as a specialist in your market place.

You’ll be just like the GP. Yeah… heaps of volume… lots of work, always flat out busy, waiting room alway full… but it’s working with all the wrong people. Colds, flu’s, ingrown toenails… pussy boils that need lancing, skin rashes… you know what I’m talking about (Note: not bagging out GP’s here, just making a point).

You certainly won’t be seen like a specialist – or a surgeon! The expert in your field. Your diary is full of the wrong people and you are forced to do the type of work that you’re not designed to do, just to bring in income!

The Opportunity

On the flip side, when you get this right you’ll triple the results you get from every single marketing piece you run from now on. That’s not an exaggeration either; it is more likely an understatement! By tapping into your prospects secret fears and hidden aspirations – in fact – the thing I’m about to tell you shortly is based on a simple idea. But not 1 in 100 marketing gurus (let alone financial planners…) get this right and that’s why most people waste thousands of dollars on marketing and chasing clients and hours of time and strew and get 0 results from it!!! NOTHING!!!

The concept is profound

Some of you might be reading this and saying “I have some great marketing” or “what I’m doing is working and getting some new clients”.

Most think marketing is about getting your name out there. But is that what you really want… Do you want your name out there or ‘their name in here…?‘ It’s a great question.

Either way, if you do your client attraction marketing WITHOUT what I’m about to tell you, at BEST, you’ll get mediocre results. But if you ADD this one shift to ANY marketing or client attraction strategy you ever have… well you’re in for a very, very exciting time.

Are you hooked? Do you get how important this 1 thing is? I really hope you do, because if you miss it, your future as a financial planner will be SLOW, HARD and LABOUR INTENSIVE..! It’ll be in Jeopardy!

67%  RESPONSE

In fact, I have a financial planner who took the 1 thing I’m about to share with you (this is just 1 story, but I’ve done this exact same exercise and had probably 30 or 40 results just like this. Not just financial planners – it works the same in virtually any business), but this one financial planner got a 67% response. 2/3 literally 2 out of every 3 people he sent his marketing piece out to responded. And it generated him 312 responses, in a 48-hour period by implementing this 1 thing.

PLEASE see the importance here – for your sake!!!

So what is this one thing? This Secret Psychology. Well, I’m going to show you right now. It’s built around a mistake that most financial planners make and 1 thing you can do to fix it. So here’s the mistake.

THINKING LIKE A FINANCIAL PLANNER!

Most financial planes think like a FINANCIAL PLANNER. And financial plannings’ all about helping people and changing clients’ lives, which is really important – it’s critical! But the challenge with being a ‘good financial planner’ is that it’s only good AFTER somebody come in to meet with you or after they’ve committed to your process! It’s not that great BEFORE then. It will not attract prospects to you. Make sense??

It’s good for helping somebody improve their financial situation… but it’s not that great at helping somebody make a decision to act! It’s great if you want to give people financial information… but it sucks if you’re looking to help them with Transformation…! It’s fantastic to have all the skills and knowledge and technical ability and resources… but if you’ve got no one to talk to… then it’s going to be lonely at the top right?

So they first thing I want you to do is STOP THINKING LIKE A FINANCIAL PLANNER.

I don’t even want you to think like a marketer. I want you thin think like you’re a PROSPECT. No – intact, I’m going to go a step further and I don’t want you to think like a prospect; I want you to BECOME THEM. Be your PROSPECT! At least while your considering what to market and what you think they might be interested in anyway. COOL?

I go into more detail on this in my ‘Client Attraction Matrix™‘ guide, where I discuss the ‘4 Forces‘. The 4 dominant decision-making processes that a prospect uses to make a decision about whether to reach out to you or not.

CLICK HERE TO DOWNLOAD IT NOW

If you’d like to learn more about this topic and about client attraction strategies, you can grab a copy of ‘The Client Attraction Matrix™ here: [DOWNLOAD] The Client Attraction Matrix™

If however, you’d like to fast track your growth and double – even triple the results you’re getting in your business, find out how by joining me on one of my complimentary 15 minute ‘Situation Snapshot™‘ SKYPE sessions.

It’s a one on one session with me, where in just 15 minutes together we get down to the core of your marketing and client attraction goals, figure out what’s holding you back and identify the key shifts to get it fixed – FAST.

It’s short, sharp and very valuable. Anyway, click this link if you’d like to talk and see how I can help.

So that’s this edition of the Blackwing Profit – Boost Your Business blog.

I hope you enjoyed it. If you did, click the ‘Like’ button underneath, share with your friends and together let’s get better at attraction new clients.

But in the meantime I have a question for you…

“What do you think is the most important part of a good client attraction plan…? I’ve talked about understanding who they are and talking about the things that are interesting to them… But I’m interested in your thoughts on this.

Scroll to the bottom and leave me a comment. Let’s continue the conversation there.

Take good care.

Talk soon.