How To Match Your Marketing Message To Their Mindset…

Let’s think about how you can match your marketing message as it relates to your prospects’ MINDSET…

What message are you sending to your prospects’ right now?

How important do you think sending the right message is to attracting and engaging a specific ‘target market’…?

It’s kind of important right? So let me share with you a bit more about this approach.

At Coaching Club™, we call this – CHANNELING THE 4 FORCES!!

The 4 dominant decision making motivations every person goes through before making a decision to act.

Every single discussion I have with a client or a prospect, every single piece of marketing or IP that I create, literally every time I speak to a human being in my FP, my Accounting or my Business Coaching Businesses… I talked and thought about their 4 FORCES!

Reality is, that the first thing you’re trying to do is to figure out ‘how to make them need YOU and to want your stuff’.

The Theory

Up front you need to be aware that some people are motivated TOWARDS what they want, and some people are motivated AWAY from what they don’t want. So there’s a vertical line straight up and down that represents towards and away from.

Then you’ve got some people who are motivated by the present – Right Now – that’s IMMEDIATE… and some who are motivated by the Imagined – that’s the FUTURE… So there’s a horizontal line that represents the now and the future. Does that make sense as a concept?

So you’ve got some issues that are really present right now… so that’s FRUSTRATIONS right now that they want to move away from…, and WANTS right now (TOP) things that they are moving towards – that’s Immediate………..

And then there are FEARS and ASPIRATIONS…. Imagined – in future (BOTTOM)…! The things people want to move away from in the future – not right now… (It’s hard to be scared about yesterday; you’re normally only scared about tomorrow…)

Why am I talking about this?

Well the reason is that if you can figure out what’s driving your clients or prospects’ Dominant Decision making MOTIVATIONS  – their 4 FORCES… then all you have to do is push the right HOT BUTTONS… in the RIGHT ORDER…, in a very PARTICULAR & a very POWERFUL WAY to give you AMAZING long term results…!

I have a cheat sheet that can help you workout some of your prospects 4 Forces (I’ve actually completed a worksheet for you to make it easy….)

Click here and you can have a copy if you like.

Why is this important?

When you match your marketing message, you’ll engage more of the right clients and keep them longer…! If you can harness these 4 Forces…, then it makes saying yes to you easy and it also provides them continual reasons to stay with you for the long haul…. Why? Because you’re addressing all 4 aspects of their decision making process (whether that’s to buy you initially or to stick with you long term…) and you’ve ‘nailed’ every single ‘Hot Button’ that they have – many times – before they’ve even asked about them…! You’ll get so good at this in your discussions, you’ll know their problems (frustrations & fears) and their goals (wants and aspirations) even better than they do – positioning YOU as the Authority and the Expert. The skill is identifying the Hot Buttons within the 4 Forces…! Make sense?? I hope it does.

I cover this and more in my ‘Client Attraction Matrix™’ guide.

[DOWNLOAD] Client Attraction Matrix

From the moment my coach Taki Moore taught me this concept of understanding their 4 Forces, I immediately built AUTHORITY, ended up with more people – the RIGHT people – who wanted to work with me, actively chased me and became hungry for what I had! My message got clearer.

If you get this right, no one else has ever been able to talk to them about the issues they confront everyday the way you do…. You know their Problems, you have the Solutions & you get them Results. You’ll be able to match your market.

Financial Planners who follow this format have people contacting THEM to make appointments. They respond to their invitations and requests and they don’t have to worry about where the next client is coming from or pushing themselves onto the same people over and over again.

When you get that piece right, people come to you and everything else will just flows really nicely.

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Want to learn more?

If you’d like to fast track your growth and double – even triple the results you’re getting in your business, find out how by joining me on one of my complimentary 15 minute ‘Situation Snapshot™’ SKYPE sessions.

It’s a one on one session with me where in just 15 minutes together we get down to the core of your marketing and client attraction goals, figure out what’s holding you back and identify the key shifts to get it fixed – FAST.

It’s short, sharp and very valuable. Anyway, click this link if you’d like to talk and see how I can help.

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So that’s this edition of the Blackwing Profit – Boost Your Business blog.

I really hope it resonated with you.

If you enjoyed it, click the ‘Like’ button underneath, share it with your friends and colleagues and let’s all look for better ways to attract and engage new clients.

But right now, I have a question for you….

“How do you match your marketing message to your prospects hot buttons…?” If you were a ‘fly on the wall’ listening to them around the kitchen table or talking to their spouse or significant other when it comes to money and finances… what do you think is frustrating them or they’re aspiring to…?

I’d love to know what your prospects are saying behind closed doors….

Scroll to the bottom and leave me a comment. It would be great to continue the conversation down there.

That’s it for now.

Stay awesome.

Talk soon.