How To Build TRUST Transference With Referral Alliances!
Hey dudes, Steve Salvia here from Blackwing.com.au.
Today I want to talk to you about Trust and how to use that trust to Melt Away Client Scepticism.
The reason this is so important is that, when you do this well…
You get what I call Trust Transference.
That’s what we’re talking about here…
Trust Transference is where you get someone who has spent months, years, sometimes even decades of their life… and thousands of dollars of their money, building up a loyal client base.
Building a reputation of trust with their clients.
And getting some of that trust to ‘rub off’ onto you….
So we don’t have all that scepticism, but we actually have a prospect who says:
“Hey, I’m pretty excited about hearing more about my trusted confidant’s new business friend…”
And they are leaning in to find out more.
That’s our goal. Cool?
The good news is that Trust is transferable
So when you Melt Away The Resistance and Increase Trust…
Really what you’re doing is you are Accelerating the Speed at which you can build relationships and get new clients.
So normally, relationships take a lot of time before there is a sufficient amounts of trust established so that a commercial relationship can start – right?
Sometimes it’s a bit quicker and some people are a bit more trusting than others…
But on the whole, partnerships and referral JV’s are historically pretty slow to get off the ground.
But when you’ve got that Trust Transference happening,
It melts away resistance and it speeds up relationships.
So you can go from:
I don’t know you,
I don’t like you and
I don’t trust you…
To KNOW, LIKE and TRUST in 5 minutes flat – when you do this right.
But I want you to get the formula is Know, Like, Trust…
But we also need BUY, REPEAT, REFER!
So if you can get the Know, Like and Trust pieces BEFORE you’ve even met the prospect…
The very next step is BUY!
And then REPEAT
And then REFER.
So if we can get our alliance partners to endorse you to their clients and give them that sense that they know, like and trust you (because their trusted confidant already does…), before you’ve met them…
You really jump through a whole lot of ‘hoops’ to build the relationships that you want to be in no time at all.
That’s the job of Trust Transference.
When you do all that, the end goal of is not just to get liked…
It’s not just to make friends (although that’s important too….),
The end goal is to fill your workshops, seminars, get people to download your Lead Magnet, ask you a question… Whatever your strategy is to fill your diary faster.
So if you do this piece right…, if you follow this formula…, two things happen (and every time you look at a joint venture I want you to think about these two things…):
- You build your list – and even if you don’t get a new client or make any sale from working with your JV or Alliance Partner…
Even if you didn’t sign clients and you just built your list… it would still be a worthwhile endeavor.
2. Fill Your Events / Programs / Diary – FAST.
So you build a list and Cash In on that list over time.
Does that make sense?
So these are MY thoughts on why getting endorsed by someone who’s trusted and getting that trust transferred on to you is so important…
That’s how it helped me in my financial planning business grow faster….
But what about you?
I’d love you to find the comments box in here for me please and answer this question…
“What’s the most important thing about getting these referral relationships to work in your business?”
Just take a minute right now to add a comment in the comments box.
This part is critical – in fact it is probably the most important part of this whole training –figuring out WHAT you want to get out of a good referral relationship.
I’d really love to hear your thoughts and any ideas…
Anyway, that’s heaps for today.
Take good care this week.
Think about how you can get endorsed out to your alliances client base.
Hook me up if you want to see how Blackwing Planners do it…
Have an awesome week.
Talk to you soon.
Steve
No comments yet.
Add your comment